Mari Smith

About Mari Smith

Mari Smith is widely recognized as the "Queen of Facebook" and is one of the world's foremost experts on Facebook and Meta marketing. She is a Forbes Top Social Media Power Influencer and has been a featured partner and consultant for Meta itself, helping the company educate businesses on how to use their advertising platform effectively. Mari is the author of "The New Relationship Marketing" and co-author of "Facebook Marketing: An Hour a Day." With over a decade of specialized expertise, she has helped millions of businesses navigate the constantly evolving landscape of Facebook and Instagram marketing.

Why follow them

Mari's deep specialization in Meta's ecosystem gives her content a level of detail and authority that generalist social media creators cannot match. She stays on top of every algorithm change, new feature rollout, and advertising update across Facebook and Instagram, translating those changes into practical strategies for businesses of all sizes. Her content goes beyond just organic reach, covering paid advertising, Reels strategy, Facebook Groups, and the full range of Meta's marketing tools. If Facebook or Instagram is a significant channel for your business, Mari's insights will save you time and help you avoid costly mistakes.

Best content to start with

Her blog at marismith.com regularly publishes in-depth breakdowns of the latest Facebook and Instagram algorithm updates and what they mean for marketers. On YouTube, she shares tutorials on Facebook Ads, content strategy, and how to maximize your reach on Meta platforms. Her courses provide structured learning paths for mastering Facebook marketing, from beginner-level page optimization to advanced advertising strategies with detailed targeting techniques.