Gary Vaynerchuk

About Gary Vaynerchuk

Gary Vaynerchuk, widely known as GaryVee, is the chairman of VaynerX, CEO of VaynerMedia, and a serial entrepreneur who first gained attention by growing his family wine business from $3 million to $60 million through early adoption of e-commerce and YouTube. He has since built VaynerMedia into one of the most respected digital agencies in the world, working with Fortune 500 companies on social media strategy. Gary is also an angel investor and advisor to companies like Twitter, Uber, and Snapchat. He is a five-time New York Times bestselling author with books including "Crushing It!" and "Jab, Jab, Jab, Right Hook."

Why follow them

Gary's greatest strength is his unfiltered, high-energy perspective on where attention lives on social media at any given moment. He is consistently ahead of the curve when it comes to identifying emerging platforms and formats, having championed TikTok and short-form video before most marketers took them seriously. His content is motivational but also deeply strategic, focusing on the principles of providing value before asking for anything in return. If you want to understand how to think about social media from a macro perspective rather than chasing tactics, Gary is the creator to follow.

Best content to start with

His YouTube series "DailyVee" gives you an inside look at how he runs his businesses and makes marketing decisions in real time. For a more structured introduction, read his book "Jab, Jab, Jab, Right Hook," which lays out his framework for creating social media content that drives engagement and sales. On TikTok and Instagram, his short clips distill years of experience into quick, punchy lessons on branding, content creation, and entrepreneurship.