Jay Baer

About Jay Baer

Jay Baer is a seventh-generation entrepreneur, Hall of Fame keynote speaker, and New York Times bestselling author of six books including "Youtility" and "Talk Triggers." He has advised more than 700 brands on marketing strategy, including major corporations like Nike, Oracle, and the United Nations. Jay founded Convince & Convert, a strategy consulting firm that became one of the most influential digital marketing advisory companies. With over 30 years of experience in marketing, he brings a depth of knowledge that few in the industry can match.

Why follow them

Jay's unique value lies in his focus on the intersection of customer experience and marketing, an area that most creators overlook. His concept of "Youtility" -- the idea that marketing should be so useful that people would pay for it -- has fundamentally changed how many businesses approach content creation. He backs up his ideas with research, case studies, and real-world examples rather than hype or speculation. His ability to turn complex marketing and customer experience concepts into memorable, actionable frameworks makes his content immediately applicable to any business.

Best content to start with

Read his book "Youtility" for a foundational understanding of how to create marketing that genuinely helps your audience. His podcast "Social Pros" features interviews with leading social media practitioners and offers behind-the-scenes insights from major brands. On YouTube, his short-form content covers word-of-mouth marketing tactics and customer experience strategies that you can implement right away, often illustrated with surprising real-world examples.