Amy Porterfield

About Amy Porterfield

Amy Porterfield is an online marketing expert, New York Times bestselling author of "Two Weeks Notice," and the host of the top-ranked "Online Marketing Made Easy" podcast. Before building her own brand, she worked directly with Tony Robbins, where she gained firsthand experience in large-scale digital marketing campaigns. Amy has since helped tens of thousands of entrepreneurs create and launch profitable digital courses, build engaged email lists, and develop sustainable online businesses. Her approach combines proven marketing frameworks with a warm, encouraging teaching style that resonates especially with first-time course creators.

Why follow them

Amy excels at making digital marketing feel approachable and achievable, especially for entrepreneurs who feel overwhelmed by the complexity of online business. Her content stands out because she walks you through every step of the process, from validating your course idea to writing launch emails to building automated sales funnels. She is particularly strong on email marketing strategy, offering detailed playbooks for growing your subscriber list and nurturing your audience into customers. Her willingness to share her own revenue numbers, failures, and lessons learned creates a level of transparency that builds trust and makes her advice feel grounded.

Best content to start with

Her podcast "Online Marketing Made Easy" is the best entry point, with hundreds of episodes covering email list building, course creation, webinar strategies, and social media marketing. Look for her popular episodes on lead magnets and email sequences, which provide step-by-step blueprints you can follow immediately. On YouTube, her videos break down specific marketing tactics with screen shares and templates, making it easy to implement what you learn.