Ann Handley

About Ann Handley

Ann Handley is the Chief Content Officer at MarketingProfs, one of the largest marketing training and education companies in the world. She is a Wall Street Journal bestselling author of "Everybody Writes" and co-author of "Content Rules," both of which have become essential reading for content marketers. Ann was one of the first people to champion the idea that every company is a media company, and her work has shaped how businesses approach writing and storytelling online. She is also a LinkedIn Top Voice and a highly sought-after keynote speaker at marketing conferences worldwide.

Why follow them

Ann brings a rare combination of writing expertise and strategic marketing thinking that makes her content uniquely valuable. Her newsletter, "Total Annarchy," is widely considered one of the best marketing newsletters available, blending personal storytelling with actionable writing advice in a way that is both entertaining and educational. She has a gift for making you rethink your approach to content by focusing on empathy, clarity, and the human side of marketing. If you want to become a better writer and a more thoughtful content marketer, Ann is the mentor you need.

Best content to start with

Her book "Everybody Writes" is the definitive starting point, offering a practical guide to creating compelling content for any platform. Subscribe to her "Total Annarchy" newsletter to see masterful email marketing in action while learning writing techniques you can apply immediately. Her MarketingProfs articles and keynote talks, many of which are available on YouTube, provide strategic frameworks for building a content marketing program that actually connects with your audience.