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• A social media prompt library is a curated collection of AI instructions designed for specific Social Media Management tasks, with role, task and output defined.
• Welov has published 7 free prompts covering the most common use cases: competitor analysis, Instagram audit, content calendar, buyer persona, organic growth, Reels generation and brand strength evaluation.
• They are available in the Welov free prompt library, compatible with any AI tool and require no sign-up.
• Each prompt defines the expert role the AI must adopt, the specific task to execute and the exact format of the expected output.
• The library is updated regularly with new prompts.
AI is like a magic wand, but only when you ask it the right question. The problem most Social Media Managers have with AI isn’t the tool they use, it’s the questions they ask. So they end up treating ChatGPT like a glorified search engine and concluding that “AI isn’t really that useful after all.”
It is. But you need the right prompt.
That’s why the Welov prompt library exists: a collection of professional instructions for Social Media Managers, free, designed to deliver concrete results without needing to be a prompt engineering expert.
What is a social media prompt library
A social media prompt library is a curated collection of instructions designed to get specific results from AI tools in the context of social media management.
Unlike the generic prompts you can find on any list online, prompts in a professional library meet three conditions: they define a concrete role for the AI, specify the task to execute, and describe the exact format of the expected output.
A generic prompt might be: “Give me ideas for Instagram posts.” A professional library prompt says: “Act as a Social Media Strategist specialized in content planning. Your task is to create a monthly calendar for [BRAND] with 20–25 posts spread over 4 weeks, including day and time of publication, format, main hook, description, CTA and hashtags for each post.”
The difference between the two is the difference between getting five unstructured ideas and receiving a calendar ready to review, tailored to your brand.
Why the prompt matters more than the tool
There’s a recurring conversation in marketing teams: “Should we use ChatGPT or Claude?” “Maybe Gemini?” The tool matters, but less than it seems.
The quality of what you get from an AI depends directly on the quality of what you ask. A mediocre prompt in the best model on the market gives you a mediocre result. A well-built prompt in any standard tool gives you a usable result.
Three elements define whether a prompt works:
• Role: what type of expert the AI needs to be (competitive analyst, growth strategist, Reels scriptwriter…)
• Task: exactly what it needs to do, with what data and what criteria.
• Output: in what format you want the result and what sections it must include.
Welov’s library prompts have all three. You don’t need to build them from scratch or adjust them by trial and error. You copy, fill in your brand data in the variables inside brackets, and run.
If you’re just starting to integrate AI into your work as an SMM and still find friction in the process, you might want to read first how to overcome the three most common barriers of AI for Social Media Managers.
The 7 available prompts: use cases, level and output for each
1. Analyze your competitors on social media: competitive intelligence prompt
Category: Competitors | Level: Advanced
Competitor analysis on social media tends to fall into one of two extremes: it doesn’t get done because “it takes too long,” or it gets done superficially by manually scrolling profiles with no structure.
This prompt turns the AI into a competitive intelligence analyst. You enter your brand name and the profiles of up to three competitors to analyze, and you get a complete comparative report that would normally require hours of manual research.
The AI evaluates each competitor across five dimensions: platform presence, content strategy, engagement and community, visual identity and tone, and standout campaigns. It then crosses all that information to surface differentiation opportunities and threats worth monitoring.
When to use it: before quarterly planning, when onboarding a new client who needs competitive context, or when preparing a strategic proposal.
What you get: comparative table of key metrics, SWOT analysis of your competitive position, top 5 differentiation opportunities, top 3 threats to monitor, action plan with 5 quick wins.
2. Audit your Instagram profile: score, diagnosis and 30-day plan
Category: Analytics | Level: Intermediate
An Instagram audit has real value when done regularly, not just as an emergency diagnosis when numbers drop. The problem is that doing it well takes time: content strategy, engagement, hashtags, missed opportunities, underused features.
This prompt structures all of that into a report with a global score out of 100, area-by-area diagnosis, and a concrete 30-day action plan. The three improvements that can be implemented that same day always appear at the end, separated from the rest.
When to use it: for monthly audits of your own accounts or clients’, when onboarding a new agency client, or as a diagnostic step before redesigning an account’s strategy.
What you get: overall profile score (1–100), top 3 strengths, top 5 prioritized improvement areas, 30-day action plan, 3 quick wins you can implement today.
3. Create your monthly content calendar: 20–25 posts with strategy included
Category: Content | Level: Basic
The blank page at the start of the month is one of the small daily dramas of any SMM. This prompt eliminates it.
You enter the brand name, sector, target audience, main objective for the month and content pillars. The AI generates a complete calendar with 20–25 posts spread over 4 weeks: suggested day and time, pillar, format, main hook, content description, CTA and hashtags for each post.
The strategic distribution is built in: 40% value or educational content, 25% entertainment or trends, 20% product or service, 15% community or UGC. It also includes key dates and trending topics for the month you shouldn’t miss.
It’s not designed to be used as-is. It’s designed to give you a solid base to iterate on, which is exactly what teams need when managing multiple accounts.
When to use it: at the start of each month, to prepare proposals for new clients, or to give a team a shared starting point.
What you get: monthly calendar with 20–25 posts, strategic content distribution by type, individualized hashtags and CTAs, monthly strategy summary, key dates to leverage.
4. How your buyer persona perceives your brand: the reverse-perspective prompt
Category: Strategy | Level: Intermediate
This is the most different of the seven because it doesn’t ask the AI to analyze from the outside: it asks it to adopt the buyer persona’s perspective and evaluate the brand from within.
You describe your ideal buyer in detail (age, context, lifestyle, motivations, frustrations, consumption habits) and the AI evaluates your brand from that perspective: why they would or wouldn’t buy, whether the content represents them, which post connects with them most, and what the ideal post would look like through their eyes.
It’s the exercise that makes people most uncomfortable because sometimes the answer is that the brand is talking to itself, not to its customer. And that diagnosis, uncomfortable as it is, is the most useful one.
When to use it: to validate whether the content strategy connects with the real audience, when data shows low engagement without a clear explanation, or before redesigning an account’s value proposition.
What you get: brand perception diagnosis from the buyer persona’s point of view, evaluation of whether the brand connects with the buyer’s lifestyle, ideal post proposal from the customer’s perspective, strategic recommendation to improve connection.
5. Organic growth diagnosis: whether your content attracts or only retains followers
Category: Strategy | Level: Intermediate
There’s a question few brands ask themselves directly: “Does our content actually attract new followers, or does it only retain the ones we already have?”
This prompt gives a direct answer. It evaluates whether the current content is designed to attract and convert new audiences, or whether it only works for people who already know the brand. It doesn’t promise viral growth formulas: it gives an honest diagnosis with strengths, improvement areas and concrete recommendations for copy, visuals and call to action.
The response format is intentionally direct and critical, which is what separates a useful analysis from a report that just confirms what you already knew.
When to use it: when organic growth has stalled, to justify a growth strategy with objective criteria, or when a brand wants to grow without depending on giveaways or paid media.
What you get: direct diagnosis (yes or no, with justification) on whether content attracts and converts new followers, up to 5 strengths, up to 5 immediate improvement areas, actionable recommendations for copy, visuals and CTA.
6. The Reels generator: script with hook, micro-scenes and CTA in seconds
Category: Content | Level: Basic
Short-form video continues to be the format with the highest organic reach on Instagram, TikTok and increasingly on LinkedIn. And it’s still the one that generates the most creative block in content teams. It’s usually not a lack of ideas — it’s a lack of structure to turn an idea into a shootable script.
This prompt does exactly that. You enter the brand, the main idea, the target audience, the tone, the reel’s objective and the approximate duration. The AI returns a complete script with production-ready structure: a hook designed for the first seconds, development in micro-scenes with visual cues and text, close and CTA adapted to the objective, and an alternative version of the hook and close to test which performs better.
When to use it: when there’s an active brief requiring video content, to produce Reels systematically without depending on inspiration, or as a reference tool for creative teams who need a structural base.
What you get: powerful hook for the first 1–2 seconds, script in micro-scenes with visual cues, CTA adapted to the reel’s objective, alternative version of hook and close for A/B testing.
7. Test your brand strength on social media: score across 5 branding pillars
Category: Branding | Level: Intermediate
Branding on social media isn’t just about having a consistent color palette. It’s whether the community recognizes your content without seeing the logo, whether your voice is consistent across platforms, whether your value proposition is understood in three seconds or needs a paragraph of explanation.
This prompt evaluates brand strength across five fundamental pillars: visual recognition, brand voice, value proposition, community engagement, and multi-platform presence. Each pillar receives a score from 1 to 10 with justification and between two and three specific improvement recommendations.
At the end, an overall score classifies the brand across four levels: 🔴 Critical (1–3), 🟡 Developing (4–6), 🟢 Strong (7–8) or 🏆 Excellent (9–10). The report includes an executive summary ready to present to clients or management, no reformatting needed.
When to use it: when you need to present a brand situation with objective data, for agencies that need quick audits for proposals, or before redesigning an account’s communication strategy.
What you get: score per pillar (1–10) with justification and specific recommendations, overall score with level classification, between 10 and 15 actionable recommendations, executive summary ready to present.
How to integrate these prompts into your monthly workflow
You don’t need to use them all at once. The most efficient approach is to assign each prompt to a specific moment in the month or quarter:
At the start of the quarter: Analyze your competitors + Test your brand strength. These are the two strategic diagnostic prompts that give the most context for planning the months ahead.
At the start of the month: Create your monthly content calendar + the buyer persona prompt. The calendar gives you the structure; the buyer persona reminds you who you’re building it for.
When there’s a specific objective: Organic growth diagnosis if the focus is growing the audience, Audit your Instagram profile if you need to justify strategic changes, or The Reels generator every time a brief requires video content.
If you use Welov Insights IA, the prompts run with the context of real analytics data from your account, which improves the precision of the results. If you prefer to use them in another AI tool, copy the full text from each prompt’s card, paste it into your tool of choice and customize the variables in brackets with your brand’s data. Keep in mind that you’ll need a database of posts for the prompt to work on real data.
New prompts every month: how to stay up to date with the Welov library
The seven prompts available today are the starting point. The Welov prompt library is updated regularly with new instructions for Social Media Managers: platform-specific analysis, B2B strategy, reporting and many more.
All free. All available without sign-up. And all designed to deliver concrete results — not to look impressive on screen.
If you want to understand how prompts fit into a more complete AI workflow, you can start with the Welov blog articles on how to overcome the barriers of AI for Social Media Managers and on how Welov generates social media reports with AI in under two minutes.
Frequently asked questions
What is a social media prompt library?
A social media prompt library is a curated collection of instructions designed to get specific results from AI tools in the context of social media management. Unlike a generic prompt, each instruction in a professional library defines the AI’s expert role, the task to execute and the format of the expected output.
Which AI tools are these prompts compatible with?
Welov’s library prompts are compatible with any conversational AI tool: ChatGPT, Claude, Gemini, Copilot and similar. They are also optimized for use with Welov Insights IA, which combines prompts with your account’s analytics data to improve the precision of results.
How long does it take to use one of these prompts?
Most prompts are ready to run in under five minutes: you copy the text, fill in the variables in brackets with your brand’s data, and run it. The AI’s response time depends on the tool, but is usually under two minutes for most cases.
Do I need AI knowledge to use these prompts?
No. The prompts are designed to be used directly without prior knowledge of prompt engineering. The variables are clearly marked in brackets with guidance on what information to enter in each one.
How often should I use these prompts?
Diagnostic prompts (Instagram audit, brand strength, competitor analysis) make most sense monthly or quarterly. Planning and execution prompts (content calendar, Reels generator, buyer persona) can be used as often as the work requires.
How many prompts does the Welov library have?
The library currently has 7 published prompts, organized into five categories: Competitors, Analytics, Content, Strategy and Branding. New prompts are added regularly. You can see all available prompts here.
What is the difference between the free prompts and Welov Insights IA?
The free prompts are instructions you can use in any AI tool with data you enter manually. Welov Insights IA is Welov’s AI platform, which combines prompts with real analytics data from your account (and your competitors’) to automatically generate reports, competitive benchmarks and qualitative analysis, no manual data entry needed.
