Let’s be honest: we’ve all been in that meeting. You know the one. The endless PowerPoint presentation with the SWOT analysis someone on the team carefully prepared. You finally reach the "Strengths" slide, and shining bullets pop up: “Innovation,” “Customer closeness,” “Superior quality.”
Everyone nods.
And then… nothing happens.
The issue isn’t that these strengths are untrue. The issue is no one knows how to turn “Innovation” into content that actually resonates with an audience. So, we end up posting the same as always: promos, product launches, maybe a meme or two to stay in the game... with little success.
What you really need isn’t to identify your strengths (that’s already in the SWOT no one checks again after the meeting). What you need is to discover how those strengths are living in your current content, and use that to build territories your brand can own.
And here’s where it gets exciting. Because with the rise of AI-powered social media analytics tools like Insight IA by Welov.io, you can now ask your posts what's actually working.
The Problem: Paper Strengths vs. Social Media Strengths
Imagine you're the CMO of a bank. Your SWOT says: “Intuitive and easy-to-use mobile app.” Great. Now the uncomfortable question: Are you really communicating that on social media? Which posts talk about the app? Which of those performed well? Which were ignored?
Without systematically analyzing your own posts, you’re flying blind. Maybe you posted about your app 40 times and only 3 posts performed. But if you don’t know which 3 or why they worked, you’re doomed to keep repeating the same guesswork.
Insight IA analyzes all your posts (and/or your competitors’) and lets you ask specific questions as if your Instagram feed could speak and tell you what’s truly working.
What Are Content Territories (And Why You Can't Wing It Anymore)
A content territory is your brand’s thematic turf in the vast world of content. It’s that space where your brand plants a flag and says, “We own this.” It’s not just talking about things related to your industry, it’s dominating a specific conversation until people associate you with that topic.
Huge difference:
❌ A bank vaguely talking about “financial education” → You and 47 others
✅ A bank positioning around “finance for freelancers who hate paperwork” → Now we’re talking
Great content territories share three traits:
- They start from something you actually do well (not wishful thinking)
- They matter to someone other than you (preferably your customers)
- You can sustain them with consistent content (this is a marathon, not a sprint)
So stop inventing them in a meeting room filled with post-its. Discover them in your posts by seeing what’s already working.
How to Turn Your SWOT PowerPoint into Social Media Content
Here’s the process to turn that forgotten SWOT into a content machine:
Step 1: Pull Your Strengths from the Deck
Go to your SWOT (yes, that doc). Extract 3–5 specific strengths that truly define your brand. Please, no vague stuff like “Excellence” or “Innovation.” Be as specific as if you were explaining to a stranger what makes your brand special.
Examples of well-defined strengths:
- Bank: “Personal loans approved in under 48 hours”
- Airline: “95% on-time rate for domestic flights over the last 3 years”
- Sportswear brand: “Technical fabrics made from 87% recycled materials”
- Restaurant: “Ingredients sourced from local suppliers within 50km”
- Skincare brand: “Dermatologist-tested on sensitive skin with zero irritation”
See the difference? Concrete. Measurable. Defensible.
Step 2: Connect Your Profiles (and Competitors')
Log into Welov.io and connect the social profiles you want to analyze:
- Your own social profiles
- Competitors’ profiles (yes, legally “spy” on their content)
- Benchmark brands from other sectors
Insight IA will analyze the brand’s posts (not user comments) and identify content patterns you’d never spot manually.
Step 3: Ask the Right Questions (This is Where Most Fail)
This is the game changer. Don’t ask vague questions like “What works?” Instead, use strategic prompts that link your strengths to actual content performance.
Prompt 1: Thematic Frequency Analysis
How many posts explicitly or implicitly mention [YOUR STRENGTH]? Give me the % and the top 5 posts with highest engagement.
You might find only 12% of your posts mention your core strength or worse, they underperform. Painful? Yes. Useful? Absolutely.
Prompt 2: Winning Narrative Angles
From the posts about [YOUR STRENGTH], identify the top 3 narrative angles. For each:
- Angle description
- Average engagement level
- Frequency of use
This reveals how you’re currently telling the story of your strength. For example, an airline may find that posting punctuality as a cold stat (“95% on-time”) gets little traction, but sharing emotional stories of passengers making it to weddings or important meetings triples engagement.
Bingo. You’ve found the angle.
Prompt 3: Aspirational vs. Functional Content
Classify all [YOUR STRENGTH]-related posts into two buckets:
A) Aspirational content (emotional, storytelling-driven, based on values)
B) Functional content (features, data, processes)
For each, provide the average engagement rate and 2 representative post examples.
This tells you whether your audience responds better to “how we do it” or “why we do it.” Pro tip: rPrompt 4: Competitive Analysis (The Prompt Your Boss Will Love)un this analysis separately for each social platform, as the answer might vary.
Prompt 4: Competitive Analysis (The Prompt Your Boss Will Love)
Analyze [COMPETITOR]’s content. How do they communicate strengths similar to [YOUR STRENGTH]? What narrative angles are they using that we aren’t? What engagement are they getting?
This helps you spot sector patterns and avoid pitfalls. Maybe your restaurant competitor gets 3x more engagement from posting photos with local farmers instead of talking about supply chain distance, and that’s your brand’s real strength too.
Prompt 5: Format Performance Analysis
Look at the formats used in posts related to [YOUR STRENGTH]: carousels, videos, single images, long-form text, etc. Which format drives the highest engagement? Give me stats and specific examples.
Because knowing what to say is one thing. Knowing how to say it is what makes it impactful. Your strength might perform 10x better in a video than in a static image or the other way around.
Step 4: Interpret Without Fooling Yourself
Insight IA will give you the hard data. Now comes the tough part: accepting the results, even when they’re not what you hoped for.
What you need to look for are these patterns:
- High engagement + low frequency = You're sitting on a goldmine and not exploiting it.
- High frequency + low engagement = you're pushing something no one cares about.
- Your competitor is doing something that works and you’re not = time for humility, learning, and smart adaptation.
- A specific format consistently outperforms = that’s your star format, use it more often.
And most importantly: if a strength you swore was your key differentiator doesn’t show up in your content, or it does, but no one engages with it, then we have a problem. Either you’re not communicating it clearly, your audience doesn’t care about it, or both.
Step 5: Use AI to Carve Out Your Content Territories
You've got the insights, now let’s turn them into action. This is where content territories come to life. And yes, Insight IA can help you shape them too.
Prompt 6: Defining Content Territories
Based on these insights:
- [YOUR STRENGTH] appears in X% of posts
- The best-performing angles are: [LIST]
- The format generating the highest engagement is: [FORMAT]
- The competition is using: [COMPETITOR APPROACHES]
Propose 3 specific content territories that:
1. Are rooted in this core strength
2. Leverage our most effective angles
3. Help us stand out in our space
4. Can fuel at least 6 months of content
For each territory, include:
- Territory name
- One-sentence description
- 5 subtopics or content pillars
- 3 example headlines
Each territory:
✓ Comes from a validated strength
✓ Uses data-backed narratives and formats
✓ Stands out from competitors who only mention “dermatologist-tested”
✓ Provides a solid foundation for long-term content planning
Bonus: Keep Your Territories Alive (Continuous Validation)
Once you’ve defined your content territories, don’t just set them and forget them. Think of this as your monthly health check. Trends shift. Audiences evolve. Formats burn out.
Prompt 7: Territory Performance Checker
Analyze posts related to [TERRITORY] from the last month.
Is engagement trending up or down compared to the previous month? Are any new subtopics emerging? Is any format losing traction?
That’s the beauty of using Insight IA: you can keep validating and refining your territories over time.
The Real Power of Asking Your Posts
Most brands are sitting on a goldmine buried in their social media and they don’t even know it. They’ve posted hundreds of times. Some posts worked, others didn’t. But no one’s stopped to ask: why?
Insight IA by Welov.io lets you start that conversation. It’s not guesswork. It’s not “let’s see what sticks.” It’s data-driven analysis of your own content to uncover the unique territories your brand can truly own.
This isn’t about chasing the trends everyone else is chasing. It’s about finding your space, validated by actual engagement from the content you’ve already published.
Your brand strengths aren’t wishful thinking. They’re real. The problem? You might not be communicating them well, or you’re focusing on the wrong ones. Insight IA helps you ditch the guesswork and put real data on the table.
And once you have data, you can make smarter decisions. And once you make data-driven decisions, you finally break free from the endless loop of “let’s just try this and hope it works.”
FAQ
How many posts do I need for Insight IA to give me useful results?
With 50–100 posts, you’ll already start to see valuable patterns. If you have fewer, you can still analyze competitors or benchmark brands in your sector. It’s not just about quantity, it’s about the variety of themes you’ve explored.
Can I analyze direct competitors without them knowing?
Yes. Insight IA analyzes public social media content. It’s like reviewing their Instagram manually, but smarter, faster, and deeper. If it’s public, it’s fair game.
How often should I revisit my content territories?
We recommend doing deep-dive analyses every quarter and lighter monthly check-ins. Content territories evolve: your product changes, the market shifts, new players enter. What worked 6 months ago might not perform today.
What if I realize my “big strength” doesn’t generate engagement?
You have three options:
1. You’re not communicating it the right way - try different narrative angles.
2. It’s an internal strength that your audience doesn’t see as valuable - focus elsewhere.
3. It’s important but needs education - build an educational territory to shape perception first.
Does Insight IA work only for B2C brands or also for B2B?
It works for both, though the strategy shifts slightly. In B2C, insights tend to be more emotional and aspirational. In B2B, more functional and ROI-focused. But the foundation is the same: find out which content tied to your strengths is really performing.
Can I use this if my brand is just starting out on social?
Absolutely. In fact, this is the perfect time. Analyze 4–5 competitors or reference brands. Identify what strengths similar to yours they’re communicating, how they’re doing it, and what works. Start there and skip the guesswork phase.
Turn Your Strengths into Content That Truly Connects
The most powerful brand strengths aren’t the ones in your PowerPoint. They’re the ones your audience sees, values, and shares. Insight IA by Welov.io gives you direct access to those insights so you can build content territories grounded in reality, not wishful thinking.
Stop guessing. Start asking.
Ready to uncover the content territories hidden in your social posts? Try Welov.io for free and use Insight IA to analyze your brand today. Your SWOT will thank you.
