Matt Diggity

About Matt Diggity

Matt Diggity is an SEO expert, entrepreneur, and founder of Diggity Marketing, a search engine optimization agency and training company. He is best known for his rigorous, experiment-based approach to SEO, running hundreds of controlled tests on his network of websites to determine what actually moves the needle in search rankings. Matt is the creator of The Affiliate Lab, one of the most respected SEO training courses in the industry, which teaches a systematic approach to building and ranking affiliate websites. He also organizes the Chiang Mai SEO Conference, one of the largest gatherings of SEO professionals and affiliate marketers in Asia.

Why follow them

Matt's engineering background sets him apart in the SEO world, as he approaches search optimization like a scientist running controlled experiments rather than relying on anecdotal evidence or speculation. His content consistently delivers data-backed findings on topics like link building, on-page optimization, topical authority, and site speed, giving you confidence that the strategies he recommends have been tested and proven. He is particularly strong in the affiliate SEO space, sharing insights on building, growing, and even selling content websites for profit. If you prefer hard data over opinions when it comes to SEO strategy, Matt's content is among the most valuable available.

Best content to start with

His YouTube channel is the best free entry point, featuring videos on SEO experiments, ranking case studies, and step-by-step tutorials on topics like topical authority building and link acquisition. The Diggity Marketing blog publishes detailed articles on his latest test results and SEO strategy frameworks, often with data visualizations that make complex findings easy to understand. For a comprehensive learning path, The Affiliate Lab course provides a structured, experiment-backed system for building profitable SEO-driven websites from scratch.